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Software, IT & digital services / APPLICATION BLUEPRINT

Marketing Agency Campaign Delivery

Coordinates client briefs, campaign budgets, creative reviews, content approvals, channel work and performance evidence.

Start with this blueprintExplore illustrative interface

14 workspace menus · 12 business workflows · 5 role profiles

Application blueprint only. This is a proposed design, not a deployed or production-tested system. Screens and sample figures are illustrative; workflows, business rules, approvals, permissions and integrations require confirmation before build.

Designed for service coordinators and the responsible business owners

Marketing Agency Campaign Delivery workspace interface preview; illustrative records and figures.
Marketing Agency Campaign Delivery — operational workspaceIllustrative interface · Sample dataView full interface →

Explore an illustrative interface.

Illustrative workspace and record review. Select a concept screen to inspect it in full.

Marketing Agency Campaign Delivery workspace interface preview; illustrative records and figures.
Marketing Agency Campaign Delivery — operational workspaceIllustrative interface · Sample dataView full interface →
Marketing Agency Campaign Delivery record interface preview; illustrative records and figures.
Marketing Agency Campaign Delivery — record and workflow reviewIllustrative interface · Sample dataView full interface →

Operational dashboards and work queues.

Operational views

Review work, evidence, exceptions and authorised decisions within a defined operating scope.

Tenant / service programmePeriodAssigned teamReview state

Dashboard measures

  • Active service movements
    Count of all records in the selected workspace.
  • Review queue
    Records at the third stage of the business workflow.
  • Needs attention
    Records with an assigned review requirement.
  • Final-stage records
    Records in the fourth business workflow stage.

Business workflow and operating scope

Coordinates client briefs, campaign budgets, creative reviews, content approvals, channel work and performance evidence. Reconciles media expenditure and agency fees while separating delivery management from advertising-platform execution.

Operations

Operational overview

Review the work position and priority actions.

Client briefs

Coordinate client briefs with assigned responsibilities, linked records and review history.

Campaign budgets

Coordinate campaign budgets with assigned responsibilities, linked records and review history.

Creative reviews

Coordinate creative reviews with assigned responsibilities, linked records and review history.

Content approvals

Coordinate content approvals with assigned responsibilities, linked records and review history.

Channel work

Coordinate channel work with assigned responsibilities, linked records and review history.

Performance evidence

Coordinate performance evidence with assigned responsibilities, linked records and review history.

Media expenditure and agency fees

Coordinate media expenditure and agency fees with assigned responsibilities, linked records and review history.

Media expenditure

Coordinate media expenditure with assigned responsibilities, linked records and review history.

Agency fees

Coordinate agency fees with assigned responsibilities, linked records and review history.

Insights

Reports and saved views

Review the reporting scope and export agreed operational views.

Governance

Approvals and exceptions

Review delegated decisions, exceptions and recorded conditions.

Audit history

Trace accepted changes, decisions and accountable actions.

Access and configuration

Manage the agreed role permissions and configurable operating rules.

The end-to-end business journey.

From intake to authorised completion, with evidence at each decision.

01

Prepare the service requirement

Establish the scope of client briefs, capture the required records and assign the accountable team.

02

Review documents and capacity

Coordinate campaign budgets, creative reviews, with linked evidence and visible outstanding actions.

03

Coordinate execution and handover

Review the relevant conditions and exceptions. Record the authorised outcome and its supporting evidence.

04

Resolve exceptions and completion

Confirm the resulting records and handovers. Track remaining obligations, later changes and follow-up actions.

Business workflows

Select a workflow to review the steps, responsibilities, approval and exception handling.

01 · Coordinate client briefs

Coordinate client briefs within Marketing Agency Campaign Delivery.

Trigger
Client briefs requires a new record, an agreed review or a controlled change.

Responsible role
Service coordinator

  • Register client briefs and its operating scope
  • Assign the accountable owner and required actions
  • Review the relevant evidence and unresolved conditions
  • Confirm the accepted outcome and retain its history

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
Required information or responsibility is missing, or an operating condition changes.

Outcome
A completed operating record with its linked evidence and remaining obligations.

02 · Coordinate campaign budgets

Coordinate campaign budgets within Marketing Agency Campaign Delivery.

Trigger
Campaign budgets requires a new record, an agreed review or a controlled change.

Responsible role
Security or change reviewer

  • Register campaign budgets and its operating scope
  • Compare amounts, attribution and accepted conditions
  • Route differences to the accountable finance reviewer
  • Record authorised adjustments and the accepted position

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
Amounts, ownership or allocation evidence do not agree.

Outcome
A reconciled position, approved adjustments and separately owned outstanding items.

03 · Coordinate creative reviews

Coordinate creative reviews within Marketing Agency Campaign Delivery.

Trigger
Creative reviews requires a new record, an agreed review or a controlled change.

Responsible role
Security or change reviewer

  • Register creative reviews and its operating scope
  • Collect the linked records and qualified evidence
  • Assign the responsible reviewer and record findings
  • Accept the outcome or assign corrective follow-up

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
Evidence is incomplete, disputed, expired or outside the reviewer’s authority.

Outcome
A review finding, its accepted evidence and any accountable corrective actions.

04 · Coordinate content approvals

Coordinate content approvals within Marketing Agency Campaign Delivery.

Trigger
Content approvals requires a new record, an agreed review or a controlled change.

Responsible role
Service coordinator

  • Register content approvals and its operating scope
  • Coordinate the required specialist and business review
  • Accept the release version and permitted recipients
  • Record distribution, acknowledgement and later revisions

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
Content conflicts, missing review or a changed recipient permission prevents release.

Outcome
An accepted content version with distribution and revision history.

05 · Coordinate channel work

Coordinate channel work within Marketing Agency Campaign Delivery.

Trigger
Channel work requires a new record, an agreed review or a controlled change.

Responsible role
Service coordinator

  • Register channel work and its operating scope
  • Assign the accountable owner and required actions
  • Review the relevant evidence and unresolved conditions
  • Confirm the accepted outcome and retain its history

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
Required information or responsibility is missing, or an operating condition changes.

Outcome
A completed operating record with its linked evidence and remaining obligations.

06 · Coordinate performance evidence

Coordinate performance evidence within Marketing Agency Campaign Delivery.

Trigger
Performance evidence requires a new record, an agreed review or a controlled change.

Responsible role
Security or change reviewer

  • Register performance evidence and its operating scope
  • Collect the linked records and qualified evidence
  • Assign the responsible reviewer and record findings
  • Accept the outcome or assign corrective follow-up

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
Evidence is incomplete, disputed, expired or outside the reviewer’s authority.

Outcome
A review finding, its accepted evidence and any accountable corrective actions.

07 · Reconcile media expenditure and agency fees

Coordinate media expenditure and agency fees within Marketing Agency Campaign Delivery.

Trigger
Media expenditure and agency fees requires a new record, an agreed review or a controlled change.

Responsible role
Security or change reviewer

  • Register media expenditure and agency fees and its operating scope
  • Compare amounts, attribution and accepted conditions
  • Route differences to the accountable finance reviewer
  • Record authorised adjustments and the accepted position

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
Amounts, ownership or allocation evidence do not agree.

Outcome
A reconciled position, approved adjustments and separately owned outstanding items.

08 · Register the operating requirement

Coordinate operating requirement within Marketing Agency Campaign Delivery.

Trigger
Operating requirement requires a new record, an agreed review or a controlled change.

Responsible role
Service coordinator

  • Register operating requirement and its operating scope
  • Compare options, dependencies and operating constraints
  • Review the selected option with its accountable owners
  • Accept the plan and track its delivery conditions

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
An assumption changes, prerequisites are missing or stakeholders cannot accept the proposed commitment.

Outcome
An approved operating plan and owned actions for its accepted conditions.

09 · Resolve operating exceptions

Coordinate operating exceptions within Marketing Agency Campaign Delivery.

Trigger
Operating exceptions requires a new record, an agreed review or a controlled change.

Responsible role
Service coordinator

  • Register operating exceptions and its operating scope
  • Gather the relevant evidence and review options
  • Route the case to the delegated decision owner
  • Record the outcome, conditions and follow-up obligations

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
The case exceeds delegation, contains a conflict or has disputed evidence.

Outcome
An authorised decision or escalation with accountable resolution actions.

10 · Verify completion and follow-up

Coordinate completion and follow-up within Marketing Agency Campaign Delivery.

Trigger
Completion and follow-up requires a new record, an agreed review or a controlled change.

Responsible role
Security or change reviewer

  • Register completion and follow-up and its operating scope
  • Collect the linked records and qualified evidence
  • Assign the responsible reviewer and record findings
  • Accept the outcome or assign corrective follow-up

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
Evidence is incomplete, disputed, expired or outside the reviewer’s authority.

Outcome
A review finding, its accepted evidence and any accountable corrective actions.

11 · Review controlled operating changes

Coordinate controlled operating changes within Marketing Agency Campaign Delivery.

Trigger
Controlled operating changes requires a new record, an agreed review or a controlled change.

Responsible role
Security or change reviewer

  • Register controlled operating changes and its operating scope
  • Collect the linked records and qualified evidence
  • Assign the responsible reviewer and record findings
  • Accept the outcome or assign corrective follow-up

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
Evidence is incomplete, disputed, expired or outside the reviewer’s authority.

Outcome
A review finding, its accepted evidence and any accountable corrective actions.

12 · Prepare scoped operational reports

Coordinate scoped operational reports within Marketing Agency Campaign Delivery.

Trigger
Scoped operational reports requires a new record, an agreed review or a controlled change.

Responsible role
Service coordinator

  • Register scoped operational reports and its operating scope
  • Assign the accountable owner and required actions
  • Review the relevant evidence and unresolved conditions
  • Confirm the accepted outcome and retain its history

Approval
Authorised service approver records the decision when the action changes an accepted commitment or requires delegated authority.

Exception handling
Required information or responsibility is missing, or an operating condition changes.

Outcome
A completed operating record with its linked evidence and remaining obligations.

Governance and control

  • Role permissions reflect the agreed responsibilities and restricted record access.
  • Required information and evidence are checked before the relevant decision or handover.
  • Exceptions have a named owner, recorded reason and an authorised resolution.
  • Approved changes retain their previous values, accountable decisions and linked evidence.
  • Integration mappings, business rules and acceptance criteria are reviewed with the customer.
Operating rules by business workflow
  • For client briefs, the record retains an accountable owner, its supporting evidence and accepted outcome.
  • For campaign budgets, adjustments require source evidence, a recorded reason and authorised financial review.
  • For creative reviews, evidence, reviewer authority and acceptance conditions are visible before a reviewed outcome is accepted.
  • For content approvals, the released version and authorised audience remain traceable to the accepted review.
  • For channel work, the record retains an accountable owner, its supporting evidence and accepted outcome.
  • For performance evidence, evidence, reviewer authority and acceptance conditions are visible before a reviewed outcome is accepted.
  • For media expenditure and agency fees, adjustments require source evidence, a recorded reason and authorised financial review.
  • For operating requirement, the accepted plan records assumptions, rejected alternatives, dependencies and conditions.
  • For operating exceptions, a decision retains its authority, reason, supporting evidence and resulting obligations.
  • For completion and follow-up, evidence, reviewer authority and acceptance conditions are visible before a reviewed outcome is accepted.
  • For controlled operating changes, evidence, reviewer authority and acceptance conditions are visible before a reviewed outcome is accepted.
  • For scoped operational reports, the record retains an accountable owner, its supporting evidence and accepted outcome.

Data, interfaces and operating requirements.

Core records

Service movementClient briefsCampaign budgetsCreative reviewsContent approvalsChannel workDecisionSupporting evidenceActivity history
Record fields and linked information
  • Record identifier — Stable reference for the operating transaction.
  • Tenant / service programme — Business scope used for responsibility and reporting.
  • Operating subject — The request, commitment or work item being handled.
  • Accountable owner — Named responsibility for the next action.
  • Workflow stage — Current position in the agreed business journey.
  • Review requirement — Required review and outstanding decision.
  • Due or review date — Agreed action window or review trigger.
  • Linked evidence — Source records supporting the operating decision.
  • Decision authority — The delegated authority relevant to the accepted outcome.
  • Accepted outcome — Recorded decision and its business consequences.
  • Follow-up obligation — Remaining responsibilities after an accepted action.
  • Revision history — Trace of accepted changes and their evidence.
  • Client briefs reference — Link the relevant client briefs to the operating transaction and its decision evidence.
  • Campaign budgets reference — Link the relevant campaign budgets to the operating transaction and its decision evidence.
  • Creative reviews reference — Link the relevant creative reviews to the operating transaction and its decision evidence.
  • Content approvals reference — Link the relevant content approvals to the operating transaction and its decision evidence.
  • Channel work reference — Link the relevant channel work to the operating transaction and its decision evidence.

Systems and interfaces

  • Tenant, entitlement and service-management records
  • Approved product, billing, usage and incident interfaces
  • Identity and role-based access services
  • Approved document and communication services

Interface scope, data mapping and testing are agreed for each engagement.

Implementation requirements
Confirm the operating boundaries, client briefs, responsible roles, review authority, record retention, interface mappings and acceptance scenarios.

Mobile and tablet access

Authorised users can review client briefs, supporting records and assigned actions through mobile and tablet access. The relevant tasks and permissions are agreed for the deployment.

Access approved workflows through the Dalfin mobile app. Device tasks and permissions are confirmed for the deployment.

Apple App Store ↗Google Play ↗

AI extensions

Core workflows and approval rules are defined with your business owners. Operational AI can be assessed separately against a specific business outcome and review requirements.

AI extensions are scoped around the required data, business outcome and review controls.

Engineered with Genesis.

Structured application engineering

Connect requirements, roles, records, workflows and interfaces through the agreed Genesis engineering process.

Controlled changes

Review dependency impact and validation requirements. Context Memory supports governed changes and accepted application revisions.

Deployment and support

Agree customer cloud or on-premises requirements, device access, implementation acceptance and ongoing engineering support.

AN EXAMPLE OPERATING SCENARIO

What to validate in a scoped demonstration.

Start with client briefs and follow the record through review documents and capacity. Introduce a missing item or operating exception, record the authorised resolution and inspect the final handover, evidence and history.

What to review

  • A saved end-to-end transaction
  • An exception and its authorised resolution
  • Different operator, approver and reviewer permissions
  • Final records, history and the relevant report
Discuss this solution

Questions before implementation.

What can we review in a tailored demonstration?

Review a representative service movement, its workflow stages, accountable roles, an exception and the resulting operational report. Bring the business process and existing system requirements that matter to your organisation.

How is the solution adapted to our organisation?

The operating scope covers your records, role permissions, review authority, business rules and integration boundaries. These requirements are agreed with the responsible business owners.

How does the solution connect with existing systems?

Connection design defines interfaces, data ownership, mapping, authentication and exception handling. The agreed implementation includes validation against the selected systems and workflows.

How are subsequent changes controlled?

The agreed engineering approach covers review of change impact, bounded implementation, validation and accepted revisions. Discuss the relevant Genesis Context Memory and support requirements during solution scoping.